The growing impact of eco-friendly homes.
Not all affluent consumers are environmentally conscious and not all environmentally conscious consumers are affluent. But there is a decent overlap between the two – and I believe that there is opportunity in that shared space for forward-looking marketers. » Read More
Image via Rockwell Group
A new luxury concept challenges conventional thinking.
When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. » Read More
There are more affluent consumers, but they are harder than ever to find.
I’ve noticed a fascinating contradiction occurring within the affluent consumer base.
- On one hand, the number of affluent Americans is growing. There were 53,000 more millionaire households in the U.S.
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