The Down Payment Will Have to Wait

How the Millennial experience continues to impact high-end brands

I read an interesting piece recently about Millennials in The New York Times, which demonstrates the highs and lows of this remarkable group of consumers – and the challenges faced by marketers of high-end brands to impact their buying decisions. »  Read More

Aspirations of the Millennial Homeowner

 

And how they will impact high-end brands

To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.

That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. »  Read More

The Impact of Millennials on High-End Home Brands

When they come off of the sidelines, they will be different. 

 

One of the biggest drivers of the sluggish U.S. housing recovery has been the fact that Millennials  – the 80+ million consumers reaching young adulthood around the year 2000 – have been sitting on the sidelines. »  Read More