Is the Year Ahead a Threat or an Opportunity?

Is the Year Ahead a Threat or an Opportunity?

For Marketers of High-End Brands, the Answer Is Yes

Your consumer is evolving in dramatic ways, your job may be in jeopardy, and your team is cranking out irrelevant content. Nobody ever said it would be easy. »  Read More

Affluent Brands and Cross-Promotion: Is the reward worth the risk?

This post was written by the Upward Home team

Cross-promotion can be a mutually beneficial tool for brands looking to expand their footprint and attract a new audience.

Many marketers struggle with cross-promotion, especially when it comes to high-end brands. There is an inherent risk of muddling your top tier brand name with one of a lower reputation, thus putting your company in the wrong conversation. »  Read More

Launching Your Brand Upmarket

NanoBond cookware in Napa, Calif. (Photo copyright Nader Khouri 2016, naderkhouri.com)

A picture is worth 1000 words. But credibility is worth much more in sales.

 

For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. »  Read More

Why You Should Ban the L-Word Now

 

The times are changing—and reaching new affluents requires creative marketing for high-end home brands

 

Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise.

Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a high price tag. »  Read More

Shocking Surprises About Affluent Consumers

New research reveals fascinating opinions among millionaires.

 

What group of Americans is concerned enough about wealth inequality that they actively provide financial support to poverty programs and educational opportunities for low-income children – and support a higher minimum wage and more taxes on the rich? »  Read More

What Happens When Affluents Retire?

The surprising answer and how it affects high-end brands.

 

Most marketers I know would probably agree with Peter Drucker: the aim of marketing is to know the consumer so well that the product sells itself. Yet, at the high-end of the marketplace, why do so many marketers operate on outdated myths and misperceptions about affluent consumers? »  Read More