Digital Storytelling in the High-End Market

 

Affluent Consumers want a connection. Not a sales pitch.

Affluent consumers buy differently. They research large purchases and seek not only a wise choice, but also genuine benefits and an authentic experience. In fact, 70% of affluent consumers say they prefer to learn about a product or service through content rather than traditional advertising. »  Read More

Shocking Surprises About Affluent Consumers

New research reveals fascinating opinions among millionaires.

 

What group of Americans is concerned enough about wealth inequality that they actively provide financial support to poverty programs and educational opportunities for low-income children – and support a higher minimum wage and more taxes on the rich? »  Read More

Down But Not Out: How Affluents Shop for High-End Home Brands

You know the story, but do you know the lessons learned from it? 

 

Prior to the global financial crisis, affluent consumers spent above their means, in large part due to phantom-like perceived wealth. “Their housing values were going up and their 401k’s were going up, so they felt wealthy and tended to spend above their income level,” said Unity Marketing’s Pam Danziger recently in Luxury Daily. »  Read More

How ‘Luxury’ is Evolving for High-End Brands

Affluent consumers think of luxury differently now. 

 

Stop for a moment and think about how much marketing has changed for high-end brands during the past few years. I recently spoke with a friend who years ago helped me build a strategic alliance between her high-end travel brand and my client’s home brand. »  Read More

Love at First Sight with High-End Home Brands

Customers may fall in love with your brand, but only if you make a great first impression.

 

Perhaps you’ve experienced from time to time an immediate, visceral reaction to a product you found in a store or online – so much so that you thought to yourself: “I am so buying that.” You didn’t think about it. »  Read More