Leveraging the Luxury Experience Economy

This post was written by the Upward Home team.

The Experience Economy

For luxury brands, business as usual is just not enough in today’s economy. Consumers expect premium quality, but now they want more. Some economists say that we are moving from selling goods and services to selling consumer experiences. »  Read More

High-End Humor for the High-End Brand

This post was written by the Upward Home team

Humor is often the key ingredient in an advertising video gone viral. When we associate a high-end home brand with the great laugh we experienced, (thanks to its effective advertising campaign) we are hardwired to buy the product that made us feel good. »  Read More

Affluent Brands and Cross-Promotion: Is the reward worth the risk?

This post was written by the Upward Home team

Cross-promotion can be a mutually beneficial tool for brands looking to expand their footprint and attract a new audience.

Many marketers struggle with cross-promotion, especially when it comes to high-end brands. There is an inherent risk of muddling your top tier brand name with one of a lower reputation, thus putting your company in the wrong conversation. »  Read More

Micro Influencers, Major Results.

Find the right social media influencer for your high-end home brand

 

This post was written by The Upward Home Team

Luxury brands have been slow to embrace the power of social media. Many are worried it will hurt the integrity and exclusiveness of their image. »  Read More

How to Humanize Your High-End Brand

Connecting with consumers is key to success

For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. »  Read More

How ‘Luxury’ is Evolving for High-End Brands

Affluent consumers think of luxury differently now. 

 

Stop for a moment and think about how much marketing has changed for high-end brands during the past few years. I recently spoke with a friend who years ago helped me build a strategic alliance between her high-end travel brand and my client’s home brand. »  Read More