Aspirations of the Millennial Homeowner

 

And how they will impact high-end brands

To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.

That simple quote from Gibran helps me understand what’s going on in the housing market with Millennials. »  Read More

A Tale of Two Cities

High-End Brands Face the Best of Times, the Worst of Times

 

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way. »  Read More

How to Humanize Your High-End Brand

Connecting with consumers is key to success

For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. »  Read More

Are We (Finally) on the Edge of the Smart-Home Revolution?

 

High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?

 

Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. »  Read More

Why You Should Ban the L-Word Now

 

The times are changing—and reaching new affluents requires creative marketing for high-end home brands

 

Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise.

Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a high price tag. »  Read More

Your Favorite 2015 Upward Home Posts

We have identified the posts that you read the most in 2015. From digging deeper into the story behind C3 Design to learning that Ultra Affluents are looking for luxury in items that have “excellent design” rather than “exclusiveness”, we have learned a lot. »  Read More