Green Drives Green for High-End Home Brands

The growing impact of eco-friendly homes.

 

Not all affluent consumers are environmentally conscious and not all environmentally conscious consumers are affluent. But there is a decent overlap between the two – and I believe that there is opportunity in that shared space for forward-looking marketers. »  Read More

The (Modular) High-End Home Brand is Here

Image via Rockwell Group

 

A new luxury concept challenges conventional thinking.

 

When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. »  Read More