Shocking Surprises About Affluent Consumers

New research reveals fascinating opinions among millionaires.

 

What group of Americans is concerned enough about wealth inequality that they actively provide financial support to poverty programs and educational opportunities for low-income children – and support a higher minimum wage and more taxes on the rich? »  Read More

The Impact of Millennials on High-End Home Brands

When they come off of the sidelines, they will be different. 

 

One of the biggest drivers of the sluggish U.S. housing recovery has been the fact that Millennials  – the 80+ million consumers reaching young adulthood around the year 2000 – have been sitting on the sidelines. »  Read More

Down But Not Out: How Affluents Shop for High-End Home Brands

You know the story, but do you know the lessons learned from it? 

 

Prior to the global financial crisis, affluent consumers spent above their means, in large part due to phantom-like perceived wealth. “Their housing values were going up and their 401k’s were going up, so they felt wealthy and tended to spend above their income level,” said Unity Marketing’s Pam Danziger recently in Luxury Daily. »  Read More

How ‘Luxury’ is Evolving for High-End Brands

Affluent consumers think of luxury differently now. 

 

Stop for a moment and think about how much marketing has changed for high-end brands during the past few years. I recently spoke with a friend who years ago helped me build a strategic alliance between her high-end travel brand and my client’s home brand. »  Read More

Love at First Sight with High-End Home Brands

Customers may fall in love with your brand, but only if you make a great first impression.

 

Perhaps you’ve experienced from time to time an immediate, visceral reaction to a product you found in a store or online – so much so that you thought to yourself: “I am so buying that.” You didn’t think about it. »  Read More

4 Important Digital Trends Shaping High-End Home Brands

If you understand the opportunities, your brand has unlimited potential.

 

Marketers of high-end brands often tell me about the one-two punch they faced during the past several years. If the global recession didn’t knock them on the mat, the explosion of digital marketing certainly made them see stars. »  Read More