The (Modular) High-End Home Brand is Here

Image via Rockwell Group

 

A new luxury concept challenges conventional thinking.

 

When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. »  Read More

The Impact of Millennials on High-End Home Brands

When they come off of the sidelines, they will be different. 

 

One of the biggest drivers of the sluggish U.S. housing recovery has been the fact that Millennials  – the 80+ million consumers reaching young adulthood around the year 2000 – have been sitting on the sidelines. »  Read More

Down But Not Out: How Affluents Shop for High-End Home Brands

You know the story, but do you know the lessons learned from it? 

 

Prior to the global financial crisis, affluent consumers spent above their means, in large part due to phantom-like perceived wealth. “Their housing values were going up and their 401k’s were going up, so they felt wealthy and tended to spend above their income level,” said Unity Marketing’s Pam Danziger recently in Luxury Daily. »  Read More