Good, Better, Best for High-End Home Brands

A high-end home brand that provides options can dramatically impact a buyer’s perception of value.

 

When brand marketers face the inevitable dilemma of expanding a product line, an often difficult decision is whether to go up- or down-market. Either choice has its own inherent risks and rewards: Introducing a lower-priced line of products may open your brand to a new kind of consumer, but you need to be careful not to commoditize your brand. »  Read More

A Content Guide for High-End Home Brands

If you’re not thinking strategically about content, you’re in trouble.

 

How many times per day do you read or hear or talk about content marketing?

If you’re like many of the home brand marketers I know, I’d imagine that you and your team think about it a lot. »  Read More