A Tale of Two Cities

February 9th, 2017 by

High-End Brands Face the Best of Times, the Worst of Times

 

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way. »  Read More

Generational Marketing: Change Your Approach, Not Your Product

January 30th, 2017 by

 

Why targeting your marketing to a specific generation produces results.

 

I have always been fascinated by generational marketing and have written about Millenials here before. But, what about other generations? Affluent shoppers are not all created equal; what some shoppers connect to strongly, others will not value as highly. »  Read More

Launching Your Brand Upmarket

January 19th, 2017 by

NanoBond cookware in Napa, Calif. (Photo copyright Nader Khouri 2016, naderkhouri.com)

A picture is worth 1000 words. But credibility is worth much more in sales.

 

For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. »  Read More

How to Humanize Your High-End Brand

December 16th, 2016 by

Connecting with consumers is key to success

For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. »  Read More

How to Navigate the Slowdown for High-End Brands

October 31st, 2016 by

 

 A downturn can sometimes represent an opportunity

 

“The world’s wealthy are shutting their wallets.”

I am by nature a glass-half-full kind of person, ever the optimist. In fact, if you’ve read many of these columns in Upward Home, you’ll know that I have a fundamental bullish view on the long-term potential of high-end brands. »  Read More

Are We (Finally) on the Edge of the Smart-Home Revolution?

September 7th, 2016 by

 

High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?

 

Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. »  Read More

Are Premium Brands Unlucky in This Election Year?

August 23rd, 2016 by

 

What this year’s election could mean for your high-end brand.

 

Premium brands were forecast to face a difficult year in 2016, according to Bain & Co. Compounding this insight is historic data showing that election years tend to be difficult for high-end brands. »  Read More

Why You Should Ban the L-Word Now

July 12th, 2016 by

 

The times are changing—and reaching new affluents requires creative marketing for high-end home brands

 

Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise.

Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a high price tag. »  Read More

How to Find Your Flow When the Market Doesn’t Grow

June 20th, 2016 by

 

The ever-developing high-end goods market calls us back to our instincts

 

Growth in high-end home sales may have slowed, bringing the premium goods market with it, but that doesn’t mean you should slow your marketing.

If you’re reading between the lines, you already know that double-digit growth, year after year, isn’t something you want, anyway—it’s a bubble. »  Read More

High-End Brands and Extra-Sensory Affluents

January 31st, 2016 by


How smart marketers are using sensory experiences to win in the showroom

 

You’ve invested time and money in creating a showroom experience that sets your brand apart from your competitors. The lighting is perfect. The colors and textures are sublime. »  Read More